IMMERSE YOURSELF IN EXQUISITE OUTDOOR LUXURY WITH ROYAL BOTANIA
A Premium Furniture Brand from Belgium
Amidst the warmth of the sun’s embrace, the gentle breeze, and the surrounding beauty of nature, there is nothing more delightful than sinking into the luxurious outdoor furniture of Royal Botania. Renowned for its exceptional quality and durability, each piece is a masterpiece of meticulous craftsmanship, seamlessly blending sophistication with playful details and a distinct character that sets it apart.
From the striking design of the ‘Ostrea Chair’, inspired by the beauty of seashells, to the iconic ‘Wave Hammock’, offering an unparalleled relaxation experience with its sleek, modern curves reminiscent of ocean waves—Royal Botania redefines outdoor luxury.
“Our furniture is not just a product… it’s the ultimate experience.”
Francis Vanbellen, Authorized Director of Royal Botania Asia, reaffirming the brand’s philosophy.
A Belgian Executive with a Thai Heart
With over 13 years of experience in Thailand, Francis has gained a deep understanding of the local furniture market. More than that, Thailand has given this passionate traveler a sense of truly discovering his own ‘home.’
“I was born and raised in Belgium and spent most of my life in Europe. Throughout the years, I’ve traveled the world, constantly asking myself, ‘Where is my true home?’
It wasn’t until I joined Kris Van Puyvelde, the founder and owner of Royal Botania, in managing the main manufacturing facility in Pathum Thani under the name ‘S Designs’ that I truly understood “Home” is a place we create for ourselves, filled with a sense of belonging and warmth.”
“I’m grateful that Thailand has given me the opportunity to be a part of this society and has made me feel genuinely accepted.” (smiles)
Beauty with Comfort
The slogan of Royal Botania is ‘Indulge in Finesse,’ a philosophy that is reflected in every aspect of the brand’s design.
“The moment you experience Royal Botania, you immediately recognize the difference—whether it’s our cutting-edge innovations, distinctive designs, or effortless maintenance. We offer everyone the opportunity to create their own perfect space, whether it’s a cozy outdoor retreat or a private indoor sanctuary.”
Francis shares a personal story about his grandmother, a Belgian aristocrat, who always believed that “beauty is everything.”
She often said, “If you want to be beautiful, you have to endure discomfort.” While some may sacrifice comfort for beauty, that is not Royal Botania’s approach.
“We aim to create furniture that is both aesthetically stunning and exceptionally comfortable. Take our sun loungers, for example they are designed to provide perfect ergonomic support while being so soft and inviting that you may never want to get up.”
Durable in All Weather Conditions
Known as premium outdoor furniture originating from Belgium, a country with extreme weather conditions ranging from 30°C in summer to -20°C in winter, not to mention hail, snow, fog, mist, and strong winds.
For this reason, Royal Botania designs its furniture to withstand every challenging weather condition.
“Our furniture can be placed anywhere, from the North Pole to the equator. Whether you place is in the middle of the desert, in the midst of Thai monsoon winds, or even on a cruise ship in the middle of the ocean, it will endure. This is because we use high-quality materials and UV-resistant fibers, ensuring that Royal Botania can withstand the sun, rain, and last through all forms of use.”
Sustainability is at the Heart
Royal Botania emphasizes 3 Core Values:
- Sustainability
- Flexibility
- Reliability
The brand designs its furniture to have a long lifespan. If customers ever wish to change their style, the materials can be reused or resold in the second-hand market, retaining high value.
Furthermore, Royal Botania is committed to sustainable manufacturing processes, using metals that are 100% recyclable, such as aluminum and stainless steel, which is an important step towards a more environmentally friendly future.
“We also have our own teak forest spanning 350 hectares (or approximately 2,200 acres), where we responsibly plant and maintain each teak tree for sustainable use. We track the entire process, from the origin to the final product. So, when you purchase teak furniture from us, you’ll be able to know where the teak tree was planted, when it was planted, and when it was used in production. Importantly, this forest also helps absorb carbon dioxide, contributing to the reduction of global warming.”
Innovation and Outstanding Experience
Francis highlights one of his favorite collections among the more than 2,000 pieces of furniture from Royal Botania, which is the Palma Umbrella. This umbrella draws inspiration from the palm tree and combines cutting-edge technology hidden within.
“This umbrella uses a hydraulic system from BMW cars, making the opening and closing of the umbrella smooth and effortless, requiring almost no effort from you. Additionally, the uniqueness lies in the seven spokes, which support a 360 degree circular radius of the umbrella. This is a groundbreaking feature unlike anything else in the industry.”
Another highlight that has garnered significant attention is the ‘Tuskany Daybed’, an outdoor daybed that evokes a romantic, cozy, and harmonious feeling with nature. It features a solid teak frame and plush cushions, offering exceptional comfort. This daybed was featured in the setting around a swimming pool in the famous TV series The White Lotus Season 2 in Sicily, Italy.
Francis reveals that the idea behind designing these iconic pieces of furniture was inspired by travel of Kris Van Puyvelde, Founder
“I believe inspiration is all around you. You just need to be open and know how to use it creatively. Whether you’re traveling far to another country or just visiting a small village, even watching movies or TV series, you can gather inspiration from anywhere. You might even come across outdoor designs you’ve never seen before.”
From Passion to Fashion and Outstanding Creations
Just like in the fashion industry, the world of furniture also has new collections every year, with designs changing according to trends and consumer lifestyles. Francis explains that Royal Botania believes in creating designs that are unique and timeless.
“We are like Chanel with timeless elegance, like Dior willing to experiment with new things, and like Vivienne Westwood, reflecting our individuality. We want our customers to create homes in the way they desire, so we combine what we have with new ideas to fulfill everyone’s dreams and make them come true.”
