In the fast-paced world of international business, staying connected is more than just a buzzword—it’s a survival strategy. SDesigns, a leader in luxury outdoor furnishings, recently demonstrated this principle in action at the “Welcome Back Multi-Chambers Networking 2024” event in Bangkok. Here’s how this savvy company turned a networking event into a springboard for global business expansion.
Tapping into a Global Network
The event, hosted by BeLuThai (Belgian-Luxembourg/Thai Chamber of Commerce), brought together chambers from across the globe, including Thai-Finnish, Thai-Swedish, South African-Thai, and many others. For SDesigns, this wasn’t just a chance to shake hands—it was an opportunity to shake up their business strategy.
“In today’s interconnected market, your network is your net worth,” says Francis Vanbellen, CEO of SDesigns and Vice President of BeLuThai. “We approached this event not just as participants, but as active collaborators in shaping the future of international trade.”
Showcasing Innovation on a Global Stage
SDesigns didn’t just attend the event—they owned it. The company unveiled its latest Maison Fr6 Product line, featuring the NY Chair collection, effectively turning the networking floor into a live showroom.
“Product showcases at international events aren’t just about sales,” explains Thidarat Klinkhajorn, Managing Director of SDesigns. “They’re about gathering real-time feedback from a diverse, global audience. This invaluable input directly informs our design and marketing strategies.”
Lessons for Entrepreneurs
- Leverage Every Opportunity : SDesigns transformed a networking event into a multi-faceted business opportunity—combining market research, brand exposure, and partnership building.
- Think Globally, Act Locally : By participating in an event that brought together diverse international chambers, SDesigns positioned itself as a global player while emphasizing its Thai roots.
- Leadership Visibility Matters: Having the CEO actively involved, especially in a leadership role within the chamber, significantly boosted the company’s profile.
The Power of Cross-Cultural Business Insights
The event, sponsored by global workspace provider Regus, highlighted the evolving nature of international business. For SDesigns, this presented an opportunity to gain insights into global work trends, directly influencing their product development.
“Understanding how businesses operate globally helps us design products that meet international standards while maintaining our unique Thai craftsmanship,” Vanbellen notes.
Building Sustainable Business Practices
Sustainability was a key theme at the event, aligning perfectly with SDesigns’ commitment to eco-friendly manufacturing. This focus allowed the company to connect with like-minded businesses and potentially expand into new, sustainability-conscious markets.
The Bottom Line
For SDesigns, the “Welcome Back Multi-Chambers Networking 2024” event wasn’t just a calendar entry—it was a strategic business move. By actively engaging with the global business community, showcasing innovation, and aligning with key trends like sustainability and flexible workspaces, SDesigns positioned itself for continued international success.
As businesses navigate the complexities of the global market, SDesigns’ approach offers a valuable lesson: in the world of international commerce, connections are currency, and networking is an investment in future growth.
Ready to elevate your space with globally-inspired, locally-crafted luxury? Explore SDesigns’ latest collections at Our Product and join us in shaping the future of outdoor living.
